Markup is the most direct way to go from 'what did this cost me?' to 'what should I charge?' This guide covers the formula, common markup ranges by category, and how to avoid the pricing traps that catch new sellers.
Markup calculation is simple arithmetic, but small mistakes in what counts as cost can throw off every price built from it. Here's the formula broken into clear steps, with several fully worked examples.
A markup percentage that looked right on day one can quietly stop working as costs shift, categories blend together, and discounts pile up. Here are six specific ways markup pricing goes wrong — and how to fix each.
You're pricing a new product the way most retailers do: starting from cost and applying a markup. So what does that markup actually mean for your margin? Here's the conversion explained from a cost-plus perspective, with fresh numbers.
A question-and-answer walkthrough of markup calculation covering the core formula, common edge cases like bundles and multi-currency costs, and how to build a markup policy that actually holds up.