Margin is the single number that tells you whether a sale actually makes you money. This guide walks through what margin means, how to calculate it correctly, and how to use it to price with confidence rather than guesswork.
The margin formula looks simple — subtract cost from price, divide by price — but small mistakes in what counts as 'cost' can quietly distort every number that depends on it. Here's how to get it right every time.
Underpricing rarely happens on purpose. It happens because of small, repeated errors in how margin gets calculated. Here are the six most common mistakes — and exactly how to correct each one.
A 20% margin might be excellent in one industry and alarming in another. This guide walks through realistic margin ranges by business type, with worked examples showing why the differences exist.
You already know your selling price and what the item cost you — so what's your margin? And how does that compare to markup? Here's the conversion explained from a margin-first perspective, with real numbers.
A practical, question-and-answer style walkthrough of margin calculation — covering the formula, common edge cases, and how to use a margin calculator to make faster pricing decisions.
You're pricing a new product the way most retailers do: starting from cost and applying a markup. So what does that markup actually mean for your margin? Here's the conversion explained from a cost-plus perspective, with fresh numbers.